2 Lessons Your Business Should Learn From the Retail Apocalypse

Posted on April 5, 2022 in Marketing Thoughts

Electronic retailers, big box stores, and bookstores have all been dealt a huge blow since the digital transformation heralded in by a combination partly of Amazon, Smartphone adoption, changing generational consumers, and other factors. Stores that many of us thought were so powerful came crashing down; Toys R Us, Barnes and Noble, Payless Shoes, Radio Shack, HH Gregg, and Abercrombie & Fitch are just a few examples.

What can we learn from the failures of these companies?

How can your business learn not only how to avoid failing, but instead how to have tremendous success in this new digitally transformed age?

Two Lessons Every Business Should Learn From The Retail Apocalypse

  1. Every business is now a technology business.
  2. You must provide an incredible, over-the-top, mind-blowing, unparalleled customer experience to your online visitors

Every Business Is Now A Technology Business 

Regardless of your industry, the size of your company, experience, and historic success, your customer is now digital. With the growth of the internet and e-commerce websites are no longer just nice to have for some businesses, but almost always a necessity. Not just any website either, but one that allows for the customers to engage, interact, and communicate easily anytime. Most business leaders didn’t make the massive effort necessary to become successful business owners in order to become website experts. They might be able to do a few small changes, but they either don’t have the time, money, or inclination to make some website that can match the proverbial Amazons of the world. However, that is what the customer expects. A website or application that is easy to use, yet powerful.

So, how do you become a technology business? How do you implement all the things you want to implement on your site without paying an arm and a leg? Or devoting tons of time to learning minutiae outside of your expertise?

BirdSeed is the answer.

Our free, suite of all-in-one customer engagement tools is easy-to-use, easy to install, powerful & allows you to offer your website visitors multiple ways to engage with you with one click of a simple button. Live Video Chat, FAQS, Email, Phone Support and so many more tools are all built into one. No more figuring out how and where to put various things on your website. No more being charged by various suppliers or vendors hoping everything works together. One line of code is added to your website or application. It is easy to brand in your style, colors, and even what kind of support and messaging you choose to offer at different times.

With BirdSeed, you now have the same capabilities as the most tech-savvy business.

This ties in and leads us to the second point, offering a great customer experience for your online visitors.

Offering An Unparalleled Customer Experience 

Your modern online customer wants three things: personal attention, an easy experience, and immediate service or response.  The customer is at different stages of the buying cycle and has different preferences in how they want to engage with your company. Our tool allows the customer to have the best experience possible because they control when and how they engage with the options you choose to offer.

Learn more at our home page or set up a free account to get started utilizing our tools. We have helped hundreds of businesses enhance the customer experience they offer to their online customers.  Regardless of what industry or size of your company, BirdSeed is the right tool for you. Once you implement our tool your business is now an advanced technology business that offers an amazing customer experience.

Your business will be safe from becoming another victim of the retail apocalypse.

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