We started BirdSeed because of a real problem we faced
Our founder owned a company which helped businesses monitor their vehicles and while the service attracted many website visitors, only 5% ever followed through. To increase conversions, he knew that different visitors required different tools to engage them properly... but besides the challenge of finding and paying different vendors for these tools, there was the problem of how to add them in a way that didn't ruin the user experience.
Even a small increase in conversions would have drastically improved the bottom-line. We've learned that many businesses share the same challenge, so we created BirdSeed.