Data Visualization is one of the fastest growing disciplines in the business community. Data Visualization, much like it sounds, involves the creation and study of the visual representation of data. It allows someone to quickly and clearly communicate, interpret and understand trends in the marketplace and specifically in their business. Complex data like analytics, CRM cycles and many other things become much more clear when infographics, dashboards and other visual items are used to show meaning. Data Visualization helps tell a story that may be lost when looking at just the numbers. However, as important and great as Data Visualization is, it has one weakness that must be considered. No matter what the trends, large volumes and forecast models show, EVERY customer/business transaction is still a one on one experience.
The data that is being interpreted are not just numbers- they represent people. People who have challenges, needs, goals, etc that make every person different and every transaction unique.
For example, the data forecast and polls that a business took showed that millennial’s overwhelmingly prefer live chat. While this may be true, there may be a customer within that group that prefers to talk on the phone or shoot an email.
Another example- people have had a horrific experience at a restaurant. There are many complaints of a waiter being rude or food not being great, etc- however you had an absolutely incredible experience there. You had a positive interaction that was specific and meaningful to you.
Keith Weed, the Chief Marketing Officer of Unilever foresaw the future when in 2017 he wrote in an article for Google Think”
“As we move from mass marketing to massive customization—from focusing on averages to individuals—I believe that in the future we will build brands in segments of one. Today’s hyper-empowered, tech-augmented consumers are increasingly in control of the branded messages they receive and how they shop for brands. As micro-moment behavior—where people instinctively turn to their device to act upon a need—becomes the norm, consumers’ expectations of value, convenience, and immediacy of response from brands are becoming increasingly demanding.”
The future is here. People want to be made to feel important. The customer wants to know that they matter to you. This has changed everything from product design, to sales and support. Businesses ask what the customer wants and caters to them. If you don’t the customer will go somewhere else.
BirdSeed recognized this trend when designing our platform. We understood that every person had difference of preferences in how they want to communicate with a company and were at different stages of the buying cycle. Some were still gathering information and some were looking for the proverbial checkout aisle. This is the reason why we offer a suite of communication tools built within our platform. As a business owner you can choose what to offer and even when- for example, you may want to offer live chat only during business hours and have that specific tool set to off while away. This personalization allows the customer to feel empowered, respected and often leads to a much higher conversion rate.
Data visualization is useful and vital to many companies, but the consideration of the individual must always be in the forefront of the business owner’s mind. The human experience is the customer experience.
BirdSeed is a unique and powerful live chat tool, however with other features that addresses areas that live chat alone can’t solve. Discover what BirdSeed can do for your business at BirdSeed.io
Until Next Time,
Robert Urban – CMO of BirdSeed
Current CMO of BirdSeed and best-selling author, Marine veteran and PhD. Offers expert-level strategy and execution for SAAS and technology business through relationship driven marketing, content and sales while leading and managing people from all different backgrounds. BirdSeed is headquartered in Orlando, Florida.