Live Chat For the Retail Industry
Perhaps no other industry is as competitive as the retail industry when it comes to sales. In an ever increasing online world, how does a company differentiate themselves when trying to sell directly to the consumer? While there will most likely always be some sort of brick and mortars store, shoppers are increasingly using online commerce and a business sells through their own website or resellers like Amazon and Ebay.
There are three things that your retail company must do to be successful. You must build relationships, provide an unprecedented level of customer service and you must be available. Read more about how BirdSeed does all of these things in this previous blog about live chat. However, today’s blog is not about that. Today’s blog is about the importance of Live Chat in regard to a paradigm shift that has been occurring, but is now more prevalent and important than ever. Every generation is now adopting online shopping in historic numbers.
A Customer Now Has the Ability To Purchase A Product Completely Online Without Any Interaction Of A Business
Here is a powerful quote from a recent an article in Forbes Magazine by industry experts Sucharita Mulpuru-Kodali, Vice President, Principal Analyst, and Brendan Witcher, Principal Analyst (Source https://www.forbes.com/sites/forrester/2017/11/16/why-2018-is-all-about-customer-experience-for-the-retail-industry/#19ebb0c27783)
“In a world of hyper-adoption – and hyper-abandonment – successful retailing in 2018 comes down to obsessing about your customer’s experience”
Internet retailing is the fastest-growing segment. By 2020, it is expected to reach $523 billion dollars, at a growth rate of 9.32 percent each year until then. The largest category within retail is automotive, at $212 billion. Grocery stores are $167 billion and general merchandise is $161 billion.
Since retailing provides a way for products to get to consumers, it also supports the $1.15 trillion wholesaling industry. It contributes to the $2.2 trillion U.S. manufacturing industry. Retail companies are very quick to adapt and embrace new technology. BOPIS is another new trend that overlaps the online migration- Buy Online Pick-Up In Store.
Web Tools For Retail Sales
One small example of how BirdSeed is a great online web tool is that in addition to our Live Chat component, you can address where the customer is at in the retail sales cycle and offer them several ways to easily engage with you. With the simple click of one button a box with multiple options you select that are branded to match your company is displayed. The customer engages at the moment they want and in the way they want- providing an incredible no pressure online sales environment. You can choose to have certain features displayed at different times so the customer experience is smooth as possible.
BirdSeed has a way for ANY size retail company to communicate and interact with customers 24/7.
Contact us today to learn more about how we can increase sales and enhance the customer experience no matter how your retail business is set up. Convert more web visitors to web customers and profit.